On May 28th in the framework of the Startup Village the participants together with global leaders will brainstorm in the panel discussions and a series of workshops how to make their brand global? How to help Russian startup projects to conquer the international market space not only through innovation, but also through well-thought-out communication, branding, and interaction with consumers? Why is branding necessary for a startup and can it ever be too early for branding? Angry Birds, Yota, Evernote founders will present their point of view and share experience.
Organizers of the project are: Skolkovo Technopark and crowdsourcing platform CITYCELEBRITY
Section ‘Startup Branding’ consists of two parts.
The session will be held on May 28 from 13:00 to 16:00 (at Skolkovo Hypercube) supported by Runa Capital.
The first part of the session - TALK SHOW "BRANDING FOR STARTUPS OR HOW TO BE WORTH MORE?", which will be attended by Peter Vesterbacka, the developer of the world famous game “Angry Birds”, Russian businessman and founder Stepan Pachikov who has received worldwide recognition for the service Evernote, Alexander Galitsky, a prominent Russian investor, Maxim Kamanin, founder of Displair which is the rising star in the Russian technology market and a Skolkovo resident company, and other representatives from Russian innovation companies, foreign investors, representatives of venture capital funds. The moderator of the panel discussion will be Konstantin Garanin, the founder of Russia's largest crowdsourcing platform CITYCELEBRITY, an expert in the field of communication strategies, marketing and crowdsourcing.
May 28. 13:00. Room number 1. Hypercube Skolkovo.
In the second part of the session, at the master class "TIME OF MAGIC: THE TRANSFORMATION OF STARTUPS INTO BRANDS", one of the leading professionals in the Russian branding market will meet with startups face-to-face to help them understand the important factors in promoting their companies. About the development of communication strategies, visual communication, media channels and product development will be speaking Alex Andreyev (President of Branding Companies Association Russia), Sergei Mitrofanov (CEO of the agency Brandflight Moscow), Paul Shubov (creative director Anno Domini design group), Sergei Smirnov (the founder of a leading company in the field of industrial design SmirnovDesign), Vasily Lebedev (the founder of the famous Russian digital-agency Red Keds), and others.
Contact: Alena Melnikova, project manager Citycelebrity.ru, a.melnikova @ citycelebrity.ru, +7 926 315 87 81