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[TPS] Training to develop the skills necessary to create presentations

Mon 9:30 AM
Mon 17 Sep 2012 9:30 AM - 7:00 PM (UTC+03:00) Moscow, St. Petersburg, Volgograd

Dear Skolkovo Companies,

We invite you to the training seminar to develop the skills necessary to create a presentation that will be held in the Skolkovo Technopark on September 17, 2012.


What is this training about?

  • How to correctly present one’s company and innovative product?
  • How to create a compelling, clear and understandable structure of the presentation?
  • How to "package" the key content?

An effective presentation is more than a set of facts, figures, diagrams, which follow each other, often lacking end-to-end logics and sense for the audience. Indeed, most people who make presentations do not view their presentation as a story, which can captivate the audience. "The main problem is that no one knows how to tell this story, and to make the matters worse, no one knows that they do not know", this statement belongs to Don Valentine, the legendary Silicon Valley investor, who brought to the market such companies as Cisco and Apple.

Today the audience is suffering from excess of information. Listeners forget "informative" presentations as soon as they end. We need to learn not to inform, but to transmit meaning, and tell stories, which is also called storytelling, and is one of the oldest ways to create and convey meaning. The story, tale does not refer just to the logic, but also to the emotions, due to which it is much easier to memorize and motivates people. Among other things, this training focuses on: how to structure a presentation from the emotional and exciting point of view?



9:30 – 10:00 Registration and morning coffee

10:00 – 13:00 workshop

  • How to create a compelling, clear and understandable structure of the presentation?
  • "Introducing a New Product", a case analysis.
  • The main parts of the presentation
  • Conclusion: "presentation DNA." Goals, key conflict
  • Main ideas, call to action, valuable part.
  • Start: various options to start a presentation.
  • Problem: The motivating part.
  • Solution: how to "package" the main content.

13:00 – 14:00 Lunch break (cost of lunch is not included in the participation fee)

14:00 – 19:00 workshop, incl. coffee break

  • Independent work on your presentation materials  (Bring your existing presentations!)
  • Rehearsals of presentations in small groups
  • Presentations of the workshop participants, feedback from participants and the trainer


Welcome to the training, which will help you acquire basic skills in creating interesting, effective presentations, and immediately try them on your own presentation material!


About the presenter

The training will be conducted by Alexey Kapterev, the only Russian presentation coach that is also well known in the West. Among his achievements is the world’s most watched presentation about presentations Death by PowerPoint, the book Presentation Secrets, published by the American publishing house Wiley and sold around the world, the speech, made at the Harvard business School, which won him honorary membership in the British Guild of speechwriters. Alexey often lectured and gave master classes at the Skolkovo Moscow School of Management, and such companies as Yandex, MTS, Afisha-Rambler, Yota are among his clients.

Unlike most presentation coaches, Alexey is a practicing consultant. During his career, he produced hundreds of presentations, both for established companies and for startups. One of his scripts for the Rostelecom Company was awarded a finalist diploma during the American advertising festival New York Festivals.

Payment for participation is required. The cost of participation in the workshop is 8,000.00 (eight thousand) rubles, plus VAT 18% - 1,440.00 (one thousand four hundred and forty) rubles per person. The cost of participation is a special price offered to companies involved in Skolkovo!

Please confirm your participation not later than September 14, 2012, 12:00 (noon) Moscow time, by sending the filled in registration form to the address Please attach to the registration form a scanned copy of the participation agreement, signed and stamped by the Customer or the scan of the letter of guarantee or the scan of the payment receipt, registration is not valid without one of these attachments.

For more information call:

8 (495) 967 0148



P.S. At the end of the training seminar, each participant will receive a certificate of participation.

P.P.S. Hurry up and send in your application! The number of participants is limited.