AGENDA    REGISTRATION   DESIGN HACKATHON INTERVIEWS & PRESS LOCATION

DESIGN IS POWER, POWER - TO DESIGN!

 

JUNE 29, 2019

 

MAIN AGENDA. INDUSTRY HALL

11:00 am – 12:00 pm. Design dialogue – "ZENIT camera as the 20th century iPphone"

Zenit camera went down in history as the 20th century most common SRL camera. Zenitmania exceeded today's obsession with Apple products in coverage. Vladimir Runge, who created the legendary camera, will tell about the things that made it possible. Design dialogue will also feature a presentation of the book telling the legend of Soviet design, accompanied by autograph signing session.

Questions:

  • The Zenit era – the genesis of engineering design thought
  • Man with a photo camera. The role of design in mass obsession with photographing.
  • Photography from space. Development of a device for shooting the far side of the Moon
  • What is the destiny of designer's profession in Russia? How can today's design legend be created?

Speakers:

  • Vladimir Runge, designer of the Zenit and Horizon cameras, Vice President of International Association Union of Designers
  • Olga Druzhinina, Development Director, Moscow Design Museum

12:30 pm – 2:00 pm Strategic session:

"The peculiarities of global and national design – how to make money inventing tomorrow"

The digitalization of economy provokes markets and companies to make inevitable changes to production, more specifically, to change their design attitudes. Previously most manufacturers relied in their business on process cost reduction and optimization, whereas today advanced companies believe that the main key to their business success is the programming of new needs of the audience and creating innovative products on this basis, which would fail without design strategy.

Questions:

  • Design 5:0. Who sets design trends in the global and local markets?
  • Which design style can Russia internationalize and will it be recognizable? What can we use as the image of this country in the next generation?
  • Industrial design ecosystem – how enabling design climate can be created. Why does generation Z in design need government development institutes? How can the gap between industrial designers and the real industry be bridged?
  • Design and government customer – effective interaction models.
  • Media infrastructure of industrial design – how professional communities, organizations, forums, and shows work as the industry promotion tool

Invited speakers include:

  • Enzo Fornaro, Ambassador of ADI  Design Foundation for the Russian Federation and the Baltic CountriesGleb Vizel, industrial designer, Head of Wiesel Design
  • Vitaly Stavitsky, President of the Russia Designers Association, member of the National Design Academy, member of the Expert Engineering and Industrial Design Council, Ministry of Industry and Trade of the Russian Federation
  • Sergey Smirnov, Head of SmirnovDesign; expert in creating the concept of design development in the Russian Federation, Ministry of Economic Development of the Russian Federation; Director, Research and Development Center, Moscow State Stroganov Academy of Design and Applied Arts
  • Vasiliy Bykov, founder of "Samokat Sharing" 
  • Maria Kosheleva, CEO at OOO "LED-Innovatzii"
  • David Isakhanyan, design director at Tinkoff

 

2:15 pm – 2:45 pm Lecture by a Lexus Design Award Russia Top Choice 2020 expert:

"New opportunities in design education for young designers and students"

Speaker: Timur Burbaev, artistic director at Artemiy Lebedev Studio, head of Industrial Design major in Higher Schoold for Economis Design School, expert at Lexus Design Award RTC 2020

3:00 pm – 4:15 pm Pitch session: "Success stories"

Industrial design in high-tech industries is the key tool for innovative developments. Designer ideas and methods are becoming critical as the instruments of competitiveness. Design is a strategic communication function between innovation and the users.

During the case session, five Skolkovo residents will:

  • present their developments in healthcare, transport, electronics
  • tell about the principal phases of development and implementation, what allowed them to achieve the result, where the first money and customers came from, and the role of design in success
  • familiarize with their works at the Success Stories Exhibition

Speakers and cases:

  • Mikhail Dokuchaev, Chief Designer at Watts Battery (Energy Cluster resident). Case: personal power plant
  • Denis Saitgareev, industrial designer, Chief Designer at HoverSurf (Space Cluster resident). Case: flying motorcycle
  • Alexei Antonenkov, Development Director, non-governmental organization SportMedPribor (Biomedicine Cluster resident). Case: Scanme functional diagnostic device
  • Yaroslav Rassadin, industrial designer. Case: Multicube (IT Cluster resident)
  • Ilya Fedichev, CTO, EV-Tech LLC (Nuclear Cluster resident). Case: Matryoshka unmanned transport systems, etc.

 Moderator: Vladimir Shipilov, Design Director, OCTAVE, Tula; Success Stories Project Officer

4:30 pm – 5:30 pm Case session: "Private space ergonomics. Engineer and designer versions"

Humans should feel comfortable in outer space – this idea is becoming one of the main criteria as private space travel, targeted towards both research and tourist business, evolves. Private space leads to the emergence of new engineering solutions in spacecraft and crew garments with a significant ergonomic component, thus making it attractive to scientists, businesses and the society alike.

Questions:

  • Flights in dreams and reality. Prospects for stratospheric tourism in Russia and the rest of the world
  • Comfort in space. The configuration of passenger modules in suborbital tourist systems
  • The evolution of spacesuit. "Russian" glove for NASA
  • An insight into work and life in space. How will the "space for entertainment" look like?

Speakers:

  • Nikolay Moiseev, Co-Founder, Lead Designer, and Chief Engineer at Final Frontier Design, developer of spacesuits
  • Denis Efremov, Co-Founder of aerospace laboratory Stratonautics

Moderator: Ivan Kosenkov, Space Technologies Project Manager, Skolkovo Foundation

6:00 pm – 8:00 pm Protection of design hackathon works

8:00 pm – 21:00 pm Award ceremony for the design hackathon winners

 

PARALLEL AGENDA. WORKSHOP HALL

CUSTOMER SCHOOL

The key annual format of the Skolkovo Days of Industrial Design Project – the Customer School – is a popular platform for experience exchange among developers, design startups, hi-tech companies. Experts will tell about their developments with a focus on the role of industrial design across all production phases, ranging from idea creation and visualization to implementation. The Customer School 2019 topic is: "Have you ordered designer services?, or How can a new value be created?"

2:00 pm – 2:30 pm "New ergonomics of airplanes' passenger cabins – from the aircraft's door to chair. The competitiveness of Russian designers in commercial and business aviation"

Speaker: Natalia Suyazova, Business Director, JSC Research and Production Company KVAND-ASKhM

2:30 pm – 3.00 pm "From the Arctic to manufacturing giants. How did the manufacturer of protective materials decide to engage in industrial design?"

Speakers: Leonid Belotserkovsky, Business Director, O3 GROUP, Elena Belikova, Head of Promising Development Unit, O3 INNOVATION (Energy Cluster resident)

3:00 pm – 3:30 pm "Panasonic's technologies change the megalopolis. The design of new spaces with urban vertical farms"

Speaker: Nazhiya Khamitova, Urban Vertical Farming Project Manager, Panasonic Russia (key partner of Skolkovo)

3:30 pm – 4:30 pm "We'll redesign it all! Design as one-size-fits-all approach to the development of solutions – from dummy to career"

Interactive master class on product, company, life design

Speaker: Alexander Nenashev, Head of pdupd.co, Professor at British Higher School of Design and Skolkovo Business School

4:30 pm – 5:30 pm Case session: "Who needs industrial design?"

Successful solutions in the industrial design field are related to the analysis of future development trends of industry and the society in general. What do people really buy today when they think that they "buy" design? Those who know the answer to this question will direct customer and end consumer choices.

Questions:

  • Who are the customer and consumer of industrial design?
  • The role of design in the quality of living changing processes (areas: healthcare, transport, robotics, consumer electronics, etc.)
  • What kind of industrial design do people want? How should their consumer behaviors be programmed?
  • Strategies of competitive practices using design
  • The aesthetics of industrial world, or "the ugly isn't selling"?

Speakers:

  • Julien Drouard, Head of the Moscow division of LADA design center
  • Viktor Klimenko, Director of Research and Educational Center Siberian Center for Industrial Design and Prototyping, Tomsk State University
  • Irina Zhdanova, Founder, industrial design studio Masshtab
  • Dmitry Nazarov, Art Director, industrial design studio Ippiart
  • Ilya Kotov, CEO, NASTEK (Skolkovo IT Cluster resident)

Moderator: Elena Panteleeva, Head of the Culture&Science Division, Skolkovo Foundation; Skolkovo Days of Industrial Design Project Officer

  REGISTRATION