DAY 1/JUNE 26

DESIGN PLANS

9:00 Design hackathon start

DAY 2/JUNE 27

DESIGN IN ACTION

Main programme: Sphere hall

12:00-13:00 Session Homo Creatives

Effective design begins with an effective interaction between a customer and a creative engineering team. Participants of the discussion will share their tested interaction patterns in the production chain “from an idea to point of sales” as well as their successful and unsuccessful case studies on cooperation.

Key discussion points*:

• How the state and businesses can work with designers;
• How can competence levels in the market for design services be “measured”?
• Customer and designer cooperation strategies;
• How can one achieve a balance of interests in design?
• How does designer’s work in Russia differ from that in other parts of the world?
• How does price setting in industrial design work?

Speakers:

• Igor Safronov, Industrial Designer and Engineer;
• Anastasia Butrym, Director at British Higher School of Art and Design;
• Renat Batyrov, General Director at Skolkovo Technopark;
• Shvabe representative;
• FORMA representative;
• Promlab design studio representative.

Moderator:

• Elena Panteleeva, Head of the project Culture in IC Skolkovo, ideologue and curator of Industrial Design Days at Skolkovo

13:15-14:15 Discussion Drone Attack

A new version of a selfie-drone, Amazon quadcopter, supporting voice commands recognition, Walmart robotic bees - regular events from the “life of drones” are included in the daily news agenda. Design plays a crucial role in the emergence of new functions, tasks and adaptation mechanisms. After all, it is designer’s logic that integrates drones into our daily world thus making unmanned and human systems compatible.

Key issues:

• Innovations in design of unmanned aerial vehicles;
• Architecture, ergonomics and design of ground infrastructure;
• “Unmanned” economy: How can we estimate financial gains from using drones? What is the commercial role of design?
• Law and sky: State regulation of the industry
• Developer-customer-buyer: Intricacies of obtaining unmanned vehicle-based design services;
• Prospective developments in unmanned systems: Review of new design projects;
• Concept of a droned-based delivery system for small loads in a city

Speakers:

• Igor Belov, DRONSTROY;
• Oleg Ponfilenok, CEO at Copter Express;
• Aleksandr Gridnev, Commercial Director at Russiandrones.ru;
• Aerob representative;
• Geoscan representative;
• Andrey Neznamov, Head of the Robotics and AI Regulatory Research Centre, member of the Working Group of the State Duma of the Russian Federation on Regulatory Regulation of Robotics and Technologies of Artificial Intelligence

Moderator*:

• G. Tarasevich, Chief Editor at Schrödinger’s Cat magazine

14:45-15:45 Round table: Design as a Cure for Pain

How many lives can be saved or prolonged with the help of medical design? A designer does not solve a one dimensional problem of creating a “shell” for a prosthesis, scalpel or ultrasound machine. He takes an active part in saving or improving the patient’s quality of life.

Key issues:

•  Medical design: is it an industry, art or life?
• Key stages when introducing medical innovations;
• From a disabled person to a cyborg: Medical design and the patient’s new life;
• What is the role of research approaches in medical design?
• Infrastructure for rehabilitation: Designing a recovery environment;
• What are customers actually buying when they think they are purchasing design?
• How are doctors and patients involved in the manufacturing process? How do their assessments affect innovations?

Speakers:

• Ilya Chekh, General Director Motorica
• Ekaterina Grigorieva, Head of the Industrial Design and Engineering Laboratory in the Research and Innovation Center at the Stroganov Moscow State University of Arts and Industry;
• Ekaterina Bereziy, Co-founder and CEO ExoAtlet;
• Ivan Krechetov, CEO and Co-founder at Kleiber bionics;
• Pavel Fedorov, General Director at VIT MEDICAL LLC.

Moderator:

• Sergey Smirnov, Head of SmirnovDesign and expert member at the Ministry of Industry and Trade of Russia

16:00-17:00 Design dialogue Zero gravity

For designers the universe presents endless engineering and creative opportunities that can force human thought out of its boundaries. However, the task of designing a comfortable cosmonaut-friendly spaceship did not appear straightaway. How this problem is solved nowadays; how spaceships, equipment and spacesuits look inside and out; what space is through the eyes of a cosmonaut are the theme of design dialogue.

Key issues:

• How are spaceships invented?
• Where do design ideas come from and how are they selected?
• What shape do space system ergonomics take?
• How are tasks for aerospace engineers formulated?
• What is necessary to create the spaceship’s exterior and interior and in what proportions in terms of technology, talent and miracle?
• What makes the work of spacecraft engineers and designers different from that in industrial production;
• To what extent is a cosmonauts’ opinion taken into account when designing a spacecraft and its equipment?
• What are work and life like in space?

Speakers:

• Valery Tokarev, Cosmonaut and Mayor of Star City;
• Mark Serov, Cosmonaut-tester at RSC Energia

Moderator:

• Alexander Grek, Editor-in-chief at the magazine Popular Mechanics

Concurrent programme: Lecture Hall

12:00-13:00 Customer school. Life of Outstanding Ideas

Experts will present their innovations, talk about difficulties they faced in their professional lives, share production practices, and speak about success and its price.

Key issues:

• Who formulates creativity and production assignments and how is this done?
• Who and / or what helps in problems solving?
• What external and internal limitations hinder your activities?
• Million Dollar Mistake: What type of mistakes do we want to be warned about? What kind of mistakes should we feel grateful for?
• What is the “success formula”?

Speakers:

• Autodesk;
• Solitec, LLC;
• Karfidov Lab

Moderator:

• Andrey Beshkov, General Director at DNT, ex-evangelist at Microsoft

13:15-14:15 Customer school. To Be Realistic or To Want the Impossible?

Focus on - design innovations that expanded the scope of science and production and made human life more comfortable and interesting.

Key issues:

• How does the development of an innovative product or solution take place?
• Where is the designer’s comfort zone nowadays, and where leaving it leads to?
• What is copyright? Should it be protected?
• What shape does a plan for a deal to sell and implement creative solutions take?
• What is the “success formula”?

Speakers:

• Man&Technologies lab;
• Tektonika;
• Industrial design bureau Masshtab

Moderator:

• Andrey Beshkov, General Director at DNT, ex-evangelist at Microsoft

14:45-15:45 Customer school. What do Designers Talk about?

Discussion topic: value and price in industry and design. How does the dialogue between developers + designers and customers, markets + end users take place: from assignment formulation to pricing.

Key issues:

• Who is industrial design’s main customer nowadays?
• How are assignments formulated by customers?
• What is more important, product or packaging?
• How much does it cost and why?
• What is your “success formula”?

Speakers:

• ART UP;
• Research & Development Enterprise ANICON LLC
• Industrial Design Studio

Moderator:

• Andrey Beshkov, General Director at DNT, ex-evangelist at Microsoft

16:00-17:00 Customer school. Obstacle Race

The key topic of conversation is introducing innovations and solutions into manufacturing. What does an engineer or designer encounter when transitioning from a prototype to mass production? Who and / or what gets in their way? How can one overcome resistance and inertia?

Key issues:

• What working practices are used with Russian manufacturing processes?
• Is there a place for designer supervision during production?
• How does one deploy quality control procedures?
• What are you responsible for and who are you responsible to?
• What is the “success formula”?

Speakers:

• Aleksey Statzenko, jet pack Design Engineer and Top Author at the HabraHabr portal;
• Stroganov Moscow State University of Arts and Industry;
• Hamster Robotics

Moderator:

• Andrey Beshkov, General Director at DNT, ex-evangelist at Microsoft

DAY 3/JUNE 28

DESIGN CREATES

Main programme: Sphere hall

11:00-12:30 Plenary session: The Power of Design in Industry 4.0 

Industrial design does not only reprogram the world in which we live, create new ideas, forms and interaction patterns. With development of digital technologies, industrial design is tasked with an overarching issue of improving the quality of our material world to virtual reality levels and building communication channels between these two realities. Thus, designocracy becomes a possible model for organizing future societies, while the designer himself acts as a conduit between the “digital” and everyday world.

Key issues:

• Transforming the role of industrial design: from a service function to a key business strategy;
• Automated and design-centered production;
• Design application spheres: today and tomorrow;
• Industrial design as the basis of a growth strategy for production, business and IT;
• How are industrial design trends born and how do they die?
• Factors hindering development;
• Design as a tool for rivalries;
• Design for businesses and design for humans. Personalization
• From product design to design values;
• Post-industrial design.

Speakers:

• Representative of the Ministry of Industry and Trade of the Russian Federation;
• Representative of the department of industry, science and entrepreneurship of Moscow;
• Vasily Brovko, Director for Special Assignments of the state corporation Rostekh;
• ROSATOM State Corporation representative;
• Sergey Khaprov, Industrial Designer and General Director at SEMANSYS Group
• Albert Efimov, Head of the Robotics Centre at Sberbank PJSC;
• Sergey Smirnov, Head of SmirnovDesign and Director of the Research and Innovation Center at the Stroganov Moscow State University of Arts and Industry;
• Svyatoslav Saakyan, Transport Designer.

Moderator:

• Elena Zelentsova, Vice-President of the Skolkovo Foundation and the Director of Urban Environment Development.

12:45-13:30 Lecture "New materials and opportunities od 3D printing"

Speakers:

• Foteini Setaki and Panos Sakkas, The New Raw design studio (Netherlands).

13:45-14:45 Discussion: Is the Route Ready? 

The future of the transport industry is determined by automobile designers. They are the ones engaged in creating new systems for human-machine interaction. And the task goes far beyond creating vehicle’s exterior and interior. Today we are talking about interface design for “driver-car” systems. What shape will this symbiosis take? - Nowadays the answer to this question is sought after not by science fiction writers but by industrial designers.

Issues for discussion:

• Transformation in transport design;
• What shape will future cars take?
• Who decides what is fashionable in the global automobile industry?
• Role, share and cost of design solutions in the automobile industry;
• Ways of creating and implementing automobile design;
• What is the nature and price of a mistake?
• Automobile designers’ success stories: creating and implementing;
• Customer – designer: A dangerous journey from task to road;
• From automobile design to design of human-transport interaction;
• Infrastructure of the future transport industry;
• New “transport” ethics.

Speakers:

• Svyatoslav Saakyan, Transport Designer and Founder of the design studio slava’saakyan;
• Antony Grade, Vice-President of Design Alliance Synergies at Renault group;
• Olga Uskova, President at Cognitive Technologies;
• Aleksandr Varenov, Chief Engineer at KAMAZ Innovation Centre;
• Anton Kuzhilny, Transport and Industrial Designer;
• State Research Center of the Russian Federation NAMI;
• Toyota representative.

Moderator:

• Aleksey Grammatchikov, magazine Expert.

15:15-16:00 Lecture "Risks and failure in design innovation"

Speaker:

• Ashley Hall, Professor of Design Innovation and deputy head of the Innovation Design Engineering programme at the Royal College of Art 

16:15-17:15 Discussion: Does the Future Not Have a Human Face?

WALL-E, C3PO, Werther, Terminator T-800, Sonny NS5, David-8 ... By and large, it was the science fiction film makers who defined the design direction for developing humanoid and animal robots, whose main task is communicating with people. As far as developments in artificial intelligence are concerned, the design task increases in complexity from creating an anthropomorphic shell to designing AI ​​itself.

Key issues for discussion*:

• From R2D2 to BB-8: design trends in robotics;
• Anthropomorphism in robotics: opportunities and risks;
• Design and artificial intelligence: Homo Roboticus;
• Appearance of a new organism: the hybrid of man and machine;
• Symbiosis and communication of a human with “intelligent” devices;
• Design in human-machine relationships;
• Machine rights: New design of legislative sphere.

Speakers:

• Albert Efimov, Head of the Robotics Centre at Sberbank PJSC;
• Alexander Yashkin, Vice Managing Director of FANUC Russia;
• KUKA Robotics RUS representative;
• Vladimir Konyshev, General Director at Neurobotics;
• Alexey Yuzhakov, CEO at Promobot LLC;
• Andrey Neznamov, Head of the Robotics and AI Regulatory Research Centre, member of the Working Group of the State Duma of the Russian Federation on Regulatory Regulation of Robotics and Technologies of Artificial Intelligence.

Moderator:

• Vitaliy Nedelsky, Russian Association of Robotics’ President.

18:00-21:00 Defence of hackathon design projects   

Concurrent programme: Lecture Hall

12:30-13:30 Lecture "The role of industrial design in business and life"

Speakers:

• Sergey Smirnov, Head of SmirnovDesign and Director of the Research and Innovation Center at the Stroganov Moscow State University of Arts and Industry;

13:45-14:45 Case-session Innovation, Ergonomics and Design in Agriculture

Moderator:

• Vitaly Nedelsky, President of the Association of Market Participants in Robotics

Speakers: 

• Vitaly Saveliev, Director, Avrora Robotics;
• Representative of the GK Vale of Vegetables.

15:15-16:00 Universal Design 

Speaker:

• Maria Gendeleva, Industrial Designer and Head of Department for Universal Design and Development of Leadership Qualities in Children and Youngsters with disabilities at NGO Perspektiva.

16:30-17:30 Innovation, Ergonomics and Design in Agriculture

Speaker:

• Vladimir Yudanov, Co-founder of the Yo-Programma design studio.