DESIGN FOR BUSINESS

Design plans, design in action, design creates

In the middle of summer representatives of the design and technology community will gather for the third time in a row at the Skolkovo Technopark in order to discuss ways to make the world a better place while keeping beauty and ergonomics in mind. The goal of the Industrial Design Days at Skolkovo is to become an institution for development of the Russian industrial design market. Unique platforms for participants’ interaction (design hackathon, customer school, dialogue design) are aimed at effective networking.

Industrial Design Days at Skolkovo will help its participants:

• namely companies engaged in scientific development and manufacturing
• find a team designer, understand how to capitalize your business using design strategy
• receive recommendations on improving product sales by increasing their attractiveness
• For designers the event is an opportunity to find perfect customers, while for everyone else it is a visual depiction of the fact that humanity lives and works in a world, whose shell was created by designers

REGISTRATION at https://industrialdesign.events.sk.ru

JUNE 26

DESIGN PLANS

The design hackathon begins on this day uniting start-ups, designers and manufacturers. Ten teams will take part in the three-day workshop with young designers and students of industrial design departments from leading Moscow universities and design schools participating (British Higher School of Art and Design, RUDN University, Moscow State University of Design and Technology, Moscow Polytechnic University, Polytechnic University, Bauman Moscow State Technical University, the National University of Science and Technology, Institute of Business and Design, and others). They will have to find optimal solutions for real product- and innovation-based work assignments received from Skolkovo IC’s leading start-ups. For young designers, the event offers invaluable working experience and networking opportunities, while for Skolkovo start-ups, a chance to find ideas to improve quality of their products.

This year the hackathon curator is Aleksey Yakimenko, Industrial Designer and Associate Professor at Stroganov Moscow State University of Arts and Industry.

Applications from design teams and startups can be sent at: culture@sk.ru

JUNE 27

DESIGN IN ACTION

The key event of the second day is Customer School, a platform for dialogue between leading industrial designers and start-ups. What is more important, product or packaging? What is the cost of design and why? Who formulates creativity and production assignments and how is this done? What shape does a plan for a deal to sell and implement creative solutions take?

These and many other questions will be answered by industry leaders such as Mikhail Vasiliev, CEO at Karfidov Lab, Alex Kutyaev, General Director at ART UP Studio, Timur Burbaev, Art Director and Industrial Designer at Art. Lebedev Studio and other participants.

In 2018, experts at the Customer School mainly come from the Common Use Centers of the Skolkovo Technopark whose competency lies in the field of engineering and industrial design. These professionals are skilled at improving product appearance and bringing it to the market while simultaneously increasing its value and making it more user-friendly.

Additional events on that day:

• Design dialogue Zero gravity Valery Tokarev, Cosmonaut and Mayor of Star City, and Mark Serov, Cosmonaut-tester at RSC Energia will talk about space ship invention.
• The main topic of the Discussion Drone Attack is the design of unmanned aerial vehicles. Participants: Igor Belov, DRONSTROY; Oleg Ponfilenok, Copter Express; Andrey Mamontov, CEO at Aerob and other participants.
• Discussion Design as a Cure for Pain. A round table discussion, moderated by the industrial designer Sergey Smirnov, head of SmirnovDesign and expert member at the Ministry of Industry and Trade of Russia, includes leaders from the medical design field. Participants are representatives of companies Motorica, ExoAtlet, Kleiber bionics, VIT MEDICAL and others.

JUNE 28

DESIGN CREATES

The key day of this event is full of lectures, sessions and discussions in the course of the principal and concurrent programmes.

The day starts with the plenary session The Power of Design in Industry 4.0, which includes discussions of the following issues: Designocracy a Possible Model for Organizing Future Societies, The Role, Share and Cost of Design Solutions in the Automobile Industry, What Design Issues Arise as a Result of Artificial Intelligence?.

As usual, the event Industrial Design Days at Skolkovo offers an opportunity to meet with unique specialists. This year’s guests are Dutch designers from THE NEW RAW bureau, who printed a life-sized bridge using a 3D printer on commission by one of the cities. Topic of their lecture: New Materials: from Garbage to 3D-printing.

Additional events on that day:

• The discussion Is the Route Ready? includes an expert discussion on transformation of our daily transport means. The list of participants includes: Svyatoslav Saakyan, Transport Designer and Founder of the design studio slava’saakyan; Anton Kuzhilny, Designer and Art Director at a transport design studio; KAMAZ representatives, MADI and other participants.
• The discussion Does the future have a human face? is dedicated to robotics and models of interaction between people and robots. The list of participants includes: Albert Efimov, Head of the Robotics Centre at Sberbank PJSC; Vladimir Konyshev, General Director at Neurobotics; Alexey Yuzhakov, CEO at Promobot; Andrey Neznamov, Head of the Robotics and AI Regulatory Research Centre, and other participants.
• Lecture by Sergey Smirnov, Head of SmirnovDesign and expert member at the Ministry of Industry and Trade of Russia, on the role of design in life and business.
• The session Big Data in the Fields is about innovations, ergonomics and design at AgroTech.
• Lecture by Vladimir Yudanov, Co-founder of the Yo-Programma design studio, entitled Influence of Design on Industrial and Urban Space Development

Traditionally, the third day finishes with the defence of hackathon design projects and an award ceremony involving its best participants for who Industrial Design Days will become a career boost.